We’ll take you through all of these steps in order to ensure that your advert is optimised from start to finish. If you haven’t already, register an account with Facebook and running Facebook advertising – and then check out our tips on how to make a great business profile. Follow our step-by-step guide: 1. Writing a great ad title 2. The importance of selecting a relevant audience 3. Creating compelling images 4. Ensuring that your headline works as hard as it can 5. Practicalities 6. Using different images in different places 7. Optimising for cost 8.. The importance of getting your adverts right 9.. Why not just spend all my money at once? 10.. Checklist – Have I done everything I need to do?